Acer | Brand Information
Laptop brand Acer was created in 1976 originally under the handle Multitech, and was based in Taiwan. In 1987, 11 years from its creation, the name was changed from Multitech to Acer. Currently, Acer has its main headquarters in Hsichih City, Taipei County, Taiwan. In 2005, Acer was ranked number 4 in Laptop Brand vendors. Acer's products include netbooks, notebooks (laptops), desktop computers, LCD monitors, HD televisions, projectors, storage and server devices, and navigational and handheld devices. By 2000, Acer decided to move away from the "fabricating business" and move towards the development of user-friendly and technologically advanced computing. Acer started to utilise distribution channels in order to support certain sales of specific product lines, by means of specialised marketing activities. Revenue went from $4.9 billion USD to $11.32 billion USD in only three years, with less than 10,000 employees.
Lately, Acer has been specialising in the portable products, with products lines such as Travelmate, Aspire and Ferrari series. Most notable is the Ferrari series, since this laptop model has a reputation for very high quality and has already earned its place in the portable market. Acer is very popular in many countries around the world, including Hungary, the Slovakian Republic, Denmark, Poland, Portugal, Belgium, the Czech Republic, Russia, Holland, Switzerland, Italy and Spain. The different portable product lines of the laptop brand Acer offer different advanced special features, including but not limited to full coverage, vision, speed, flexibility, power, and style.
Acer recently announced a partnership the Ferrari Formula 1 Team, because of their Ferrari product line, which led to an increased interest in Acer in the European market. However, Acer has yet to take a dominant share of the US market, mainly because of its low popularity.